Companies try to engage their employees and they forget that if «they love their people they should get them Free«. James Krohe Jr believes that «winning back disengaged employees will require changing the nature of work itself» and he is not wrong at all.
Yet, we still see companies which advertise the amusements they provided to their employees and never talk about their development plans. It is like parents who are proud about the gifts they offer to their kids in exchange of quality time.
Management is a great way to get compliance but not commitment from employees; employees are committed to Facebook or Twitter,etc and empowered by Internet to become entrepreneurs of their own amusement, but not engaged to the company who pays them… Rewards just narrow our focus but do they enhance solutions, do they foster innovation?